We all know that Burger King is expanding its business and making lots of profits out of it, but one the advertisement isn't that good which is accepted by everyone. Watch it and think what's your opinion.
- Basically Burger King is an American multinational chain of hamburger fast food restaurants. But one of it's ad was really weird and it was not accepted by the other competitors in the market. The ad called "Burn that ad"which is basically against all the competitors. In this ad the Burger King has announced that if they burn the ad of their competitors they well get a free burger in the nearest branch of Burger King.
- Everyone has right to make and promote their own products ,but in a legal way. So there were many advertisements from other burger selling companys like McDonald's, Dominos etc... But Burger King had also kept in its official app tau if they burn their rivals they'll get a free whopper, and many people were really interested to get a free burger which is at no cost but by just buying the rival. So many people started to burn the rivals and had many free burgers from it. But the rivals didn't accept this because it wasn't ethical. Because Burger King is directly telling them to burn the other ads and eat a burger from us. So they all didn't accept this advertisement.
- So this ad was really motivating the people positivity to wards Burger King but negatively towards other brands. The people started to eat only in the Burger King but the ad which was made wasn't good for the society. The Burger King had a tuff rivalry with McDonald's in Brazil, so it initiated this ad to pull all the customers towards it.
- If this continues the Burger King will have all the customers towards it and the rest of the companies will have no profit , so indirectly they will shutdown and which will affect the people. Because if all the rivals shutdown then Burger King will make monopoly and it will increase its prices, which isn't a good sign for the customers and consumers.
- In my point of view the Burger King isn't following a legal way of promoting its products because it is directly and indirectly affecting the business of the rivals. It is directly telling them to burn the ads if rivals to get a free whopper in Burger King and its indirectly effecting the profits of its rivals by printing this ad. So I wanna conclude that Burger King should stop making this kind of crazy ads to gain its profits from the people.
